The Techie Guy - Liron Segev | IT translated into simple English: Tech Talk, Product Reviews, News & Tips

Posted by: TheTechieGuy | May 16, 2013

Do South Africans watch YouTube ads and are they effective ?

YouTube. It has fundamentally changed the way we use the Internet. Anything from spinning cats, to news, clips, to music and everyday people doing ordinary and extraordinary things. YouTube has made celebrities out of ordinary people who were brave (stupid?) enough to upload their video for the world to see.

We love YouTube. However, the one thing we don’t love are those adverts that interrupt our beloved clip

So why are those ads there ? Does anyone actually watch those YouTube ads ? Are they effective at all ?

I have read many articles showing that some people do watch the advert some of the time but it all depends on the content and what they want to see. Since South Africa does not behave like the rest of the world, I set out to understand the local viewing preferences for YouTube ads.

I realised early on in my investigation that simply surveying people was not going to cut-it. I needed a more scientific test to accurately measure how people react to the adverts they see on YouTube.

The most optimum way to conduct this research was by tracking and measuring the user experience. This can only be done accurately by using Eye Tracking system. This system locks on the pupil of the eye and unobtrusively tracks and records the movement of the pupil as the test subject views the material on the screen.

The eye tracking system is made up of a combination of the TOBII hardware and the iMotions – Attention Tool Eye tracking software along with the South African modifications this becomes the perfect solution. The reason I chose the TOBII hardware was for its ease of use and the portability as I could set up the mobile lab at any location. The Attention software also allows for on the spot analysis to be done for instant results.

The Test Group:

The test group consisted of random strangers that I asked to help when I set up the system in a coffee shop in Johannesburg. It was made up of 32 people, both males and females, ages ranging from 21 up to 52 with varied ethnicity.

The results:

The ads that appear before the YouTube video clip you want to watch are known as TrueView In-Stream (pre-roll ads). These ads last between 30 and 60 seconds and can be skipped after 5 seconds of viewing.

Our research shows that 32 out of 32 test subjects (100%) people were simply waiting for the SKIP button and did not view the advert at all. When asked about these ads they all said that they could not recall what the ads were for and could not recall a time when they watched the entire advert (during the test or previously). All of the test group clicked on the skip button as soon as it was available.

Full eye tracking video clip of pre-roll ads:

During the videos, there are pop-up text Ads that can appear. These were much better received. 30 out of 32 test subjects (93%) said that ads that were related to the video they were watching were not deemed as having interrupted the viewing experience but enhancing it. 27 out of 32 test subjects (84%) clicked on the ad.

Full Video of effective pop-up Ads inside YouTube clip:

It seems that our eyes are automatically attracted to any text that appear inside the video clip. When we tested the group on the Sensation video clip 32 out of 32 test subjects (100%) were instantly attracted to the text.

Full Video of effective Text inside YouTube clip:

So in Summary:

The Eye Tracking system clearly revels how the test subjects experienced and reacted to the adverts when they appeared inside YouTube.

Initially I would have thought that absolutely no ones clicks on any YouTube adverts, it seems like people do. The golden secret: If the advert is text based that appears whilst watching the clip and not before AND the text is related to what they are watching, then people do click on it.

The full extent of the research also shows which video clips work best for brands over other clips that do not and the Eye Tracking technology is something that any brand spending money on YouTube (or any other medium) should deploy to always ensure their best work is produced maximizing the effectiveness of their material.

1 Comment

Posted in Eye Tracking | Tags: Ads, marketing, Youtube

Posted by: TheTechieGuy | May 15, 2013

PriceCheck wins BlackBerry App of the Year

The recipients of this year’s BlackBerry Achievement Awards at BlackBerry® Live™ 2013 was announced today.

The winner of the App of the Year goes to Price Check !

read more about the awards here and check out my interview with PriceCheck here

Leave a Comment

Posted in Blackberry | Tags: blackberry

Posted by: TheTechieGuy | May 15, 2013

BBM Channels arrive on the original Social Network: BBM

BBM is arguably the first social network. You can update status, share pics and chat to anyone of your contacts.

BlackBerry has now enhanced that social sharing experience beyond just your own contacts by introducing BBM Channels. This is a new social engagement platform within BBM that will allow people to connect with the businesses, brands, celebrities and groups they are passionate about.

BBM Channels allows individuals and groups to create a dedicated channel and share information and updates with the immediacy that BBM offers. BBM customers around the world will be able to connect and share information, broadcast about themselves to their channel, or join their favourite communities and share their experiences of the channel with their BBM contacts.

BBM Channels features:

Create a channel – Create, edit and publish in an instant, and there are no limits to the number of followers you can have in your channel. Securely manage your channel from either a BlackBerry smartphone or the web.
Discover channels – BBM Channels includes a carousel that lets you discover new channels. You can share channel invites within a BBM chat, and people can be added or invited using the channel’s PIN or QR code.
View – View profiles for each BBM Channel you choose to follow.
Subscribe – Subscribing to a channel allows the channel owner to send you timely and relevant updates, giving the subscriber instant access to your news, deals, events or whatever you want to communicate. Subscribers can choose to receive notifications when new posts are available.
Participate – Participate and engage in conversations with your favourite people or communities by “Commenting” and “Liking” posts from channels you subscribe to. Channel owners have the option to directly chat one-on-one with a subscriber.
Monitor engagement – Easily use built-in measuring tools to assess and monitor follower engagement and interaction

How to you get BBM Channel ?

BBM Channel forms part of BBMapp. At the moment, you can only get the app if you are part of the BlackBerry Beta Zone. Anyone can sign up to BlackBerry Beta Zone for free at www.BlackBerry.com/betazone.

One you have done that, sign up for BBM Channel and follow the instructions.

The TechieGuy Channel

Of course I had to create my own channel (couldn’t resist) – so if you are on the BlackBerry Beta zone and have your new BBM, come on over to my channel so we can test this baby out !

How to set up your own Channel ? Simply follow the screen prompts:

Leave a Comment

Posted in Blackberry10 | Tags: BBM, Social

Posted by: TheTechieGuy | May 14, 2013

What is in the BlackBerry 10.1 update for the Z10 ?

We have been waiting and it looks like the wait IS over – Every BlackBerry Z10 owner will soon be getting a notification to update their software to version 10.1.

This was just announced at the BlackBerry Live conference in Orlando by Thorsten Heins, President and CEO.

Having used the BlackBerry Q10, which already has the 10.1 operating system, I have been exposed first hand as to what we can expect with the update.

Here are just 5 items we can look forward to in BlackBerry 10.1:

The Camera Software: Time Shift mode is still a key feature of the BlackBerry 10 devices and in 10.1 there is now the additional option of a HDR shooting mode. This allows the camera to shoot the most optimal photo taking into consideration factors such as light and dark spots, tone and exposure.
PIN Messages: PIN to PIN messages has now been added into 10.1. This allows for direct messaging between BlackBerry smartphones. Messages will appear in the HUB.
Email Attachment: With 10.1 the way messages with attachments to other messages has been enhanced.
Contact Personalisation: There is an improvement in the way you can customize ringtones and even the iconic LED light to personalise notification of message for contact that you set up.
Edit Cursor: BlackBerry 10.1 has a more accurate facility to edit the text that you have typed. A single Tap will bring up the “target cursor” which you can drop where you want to edit. Since there are no “arrow” keys, just tap either the left or the right side of the circle to move left or right by just one character.

Get the 10.1 update:

The 10.1 update will be made available over the air. To get it simply wait for the notification in your BlackBerry Hub or you can force the phone to manually check for the update by clicking into Setting, and then taping on Software Update. As soon as it is available, it will prompt you to download it.

May I suggest a full phone backup first for that “just in case” reason. Also, ensure you have full power on your phone so as not to interrupt the download or even worse interrupt the installation process – this could be catastrophic. Only download it over a WiFi connection to ensure stable connection.

The update is free and will be rolling out around the world with the various cell phone carriers over the coming weeks. ~~I just hope the South Africa gets the update sooner than “coming weeks” !~~

UPDATE: moments after publishing this article I hit the software Update button and it prompted me to download 10.1 ! it is 306MB in size so a WiFi connection is a must

Leave a Comment

Posted in BlackBerry Z10 | Tags: update

Posted by: TheTechieGuy | May 14, 2013

How much time are people willing to spend in their cars to get to your business? MapIT unveils all

MapIT has enabled yet another service that goes to answer the question that has been alluding marketers and researchers: how to understand the mobile consumer?

When a company wants to ascertain where they should advertise or where they should open their new stores they typically look at demographics. They would ascertain who lives in that location and what is their income (LSM). Using these and various other factors, they would decide as to the feasibility of opening up their store in that area. Then HOPE they did the right thing.

“When you are investing that kind of money into a new store opening, there has to be another method than just HOPE” says Etienne Louw, Managing Director, MapIT.

Whilst LSM does play a role these factors do not paint the full picture as they don’t take into account a critical component: mobility. We have a car so we are mobile. People work in one area, and live in another. Drop the kids at school in one place whilst shop in another.

This is where Drive Time Analysis (DTA) comes into play. MapIT, together with its partners Demographica and Marketscope have developed a system that can analyse the distance that can be travelled through the road network in a given time. In other words: how much time are people willing to spend in their cars to get to your business?

This systems takes into account rush hour traffic, typical patterns, weekends, holidays, road structures and conditions and even the maximum travelling speed allowed. These factors are mixed together with AMPS information and census data and the business is able to more accurately find locations that best suit their need and are more likely to attract customers.

MapIT had recently provided this service to Massmart who was looking for new suitable catchment areas for their new outlets. MapIT was not only able to accurately plot all their outlets and identify new locations but they also overlaid on top of their map Massmart’s competitor info which showed clearly the areas where they were competing for customers. Massmart is now armed with real info to accurately make decisions.

We all get messages on our phones with various offers. These are typically sent in bulk hoping to send a message that is actually relevant to the recipient. Demographica is able to take that to the next level. Using the Drive Time Analysis and the 36 million customers in its database, they are able to send out a much more targeted marketing campaign that is not only relevant to the recipient’s interest but relevant to the recipient’s exact location. By way of example Etienne explains that “knowing that a customer is willing to drive 2km for a burger, the system is able to identify that it is lunch time, the customer is entering a 2km range of a fast food outlet and so the “come get your burger at XYZ around the next corner” is a meaningful message.”

Knowing who your customers are, where they live and where they travel is now a trifecta of powerful information that takes the “hope it works” out of business decisions.

For more info head over to the MapIT website or Demographica’s site

Leave a Comment

Posted in Interview, Mobile, Ramblings | Tags: analysis

Posted by: TheTechieGuy | May 14, 2013

5 things I learnt from the Ruckus WiFi Challenge

Guess whose back ? no not Slim Shady, but I am back – back online that is. After spending 4 weeks being confined to only connect to the internet via a WiFi Hotspot, I am now back to join the connect-from-anywhere mobile world.

So what did I discover on this Ruckus WiFi Challenge ?

1. It is OK

I discovered that it was acceptable not to respond to every single email the second it hits the Inbox. There were days when I could only reply to emails hours later. What I saw was a new phenomenon – people were able to help themselves. When someone emailed me and did not receive an immediate reply, they usually sent a follow up email hours later saying “ignore previous mail – I managed to sort it”. This happened repeatedly. It has become too easy to tick something off the To Do List with a “I emailed and waiting feedback”. In my case, when there was no reply, the sender managed to make make alternative arrangements and help themselves.

2. There is no real emergency

“ASAP”, “Right not”, “Urgent” – these are such overused phrases and terms. When I was not contactable via digital means, those so called emergencies vanished. In the case of a real emergency I was contactable by phone. Compared to Emergency Urgent emails I received during the month prior to the challenge I noticed a distinct lack of emergencies that occurred when I was not email-able 24 hours a day. Was there really a decline in ASAP matter or perhaps there were no real emergencies ?

3. Just One Email

Knowing that I could not be reached again via email for a while, I tended to give more concise information in the mail to avoid the unnecessary back and forth. So instead of emailing “Please refer this matter to Jo” I reworded that to “Please refer this matter to Jo (his number is xxxxxxxx) and should he not be available speak to Peter (his number is yyyyyyyy). In the event where no one is around, call the reception on zzzzzz and leave a message for them both”

4. More Time and Managed Time

Not being connected all the time, meant that I had to really plan my day. Whilst this caused some stress, over time I managed to find my “usual’ hangout spots where in more cases than not, Internet was available. AlwaysOn was a life saver on many many occasions.

When I finally reached a hot spot, my computer downloaded all the mails. I found that when I dealt with a batch of emails, I managed to get through them much faster than I do when I get emails one-at-a-time.

What I also discovered was that not being distracted by the phone’s constant beeps gave me more time to think too.

5. Keep me OUT of the loop

When it comes to business this is where I had to plan. I set proper processes and procedures that effectively meant I was no longer the “blocker” of information flow, but people could make decisions without involving me in every micro decision. Originally these processes were temporary however I see no reason to revert back to “keep me in the loop” mentality

So in summary

When I told people about the challenge I was met with two distinct reactions. The first was from people who have Internet access on multiple devices all the time. They said that it can not be done and that I would battle to cope running a business with such limited connectivity. The second reaction was from people who don’t have regular Internet access and they were confused as to what the challenge actually is – they only connect at WiFi hotspots or public libraries.

This was an interesting realisation that what some people take for granted other see as a luxury. Being able to connect via a smartphone or via 3G dongle is just basic day to day activity for some and for others is so over-the-top extravagance.

I started out the challenge like someone who is going through rehab. I knew that temptation in the form of connectivity and its glorious information is just a small Data On tick away on my mobile phone.

I resisted. It was hard at first but by week 2 I realised that I was so consumed by constant data and the need to react that I had to reprogram my brain to relax which them allowed me to see cool new things around me. These included great business opportunities.

Just like all things in life – everything in moderation is good. Overdo it, and life passes you by. And all you’ll do is Instagram & Tweet about it.

I used to panic about not being connected but what this Ruckus WiFi challenge has taught me is to relax - we are never too far away from a decent connection and a decent cup of coffee too.

Leave a Comment

Posted in WiFi Challenge | Tags: Ruckus Wireless

Posted by: TheTechieGuy | May 14, 2013

BlackBerry commits to Africa with even more Jam session & other initiatives

BlackBerry has a winning formula. Get developers, at all levels, to Jam Sessions and watch the magic happen as they get excited about the platforms and its capabilities. Many amazing apps have been loaded into BlackBerry World as a direct results of the Jam session.

These events have been proven to be so popular that in March and April 2013, successful BlackBerry Jam sessions in Botswana and South Africa drew over 260 passionate developers to learn all about creating apps for BlackBerry 10.

BlackBerry® has just announced that they will be kicking off a fresh series of BlackBerry® Jam Sessions for developers in Africa. “that aim to provide new skills, support the development of locally, relevant content and give budding entrepreneurs more opportunities to reach BlackBerry customers around the world. The events will provide attendees with the latest resources, training and best practices for creating BlackBerry® 10 apps.“

Jam sessions will happen in the following countries:

Tunisia (14 June)
Egypt (18 and 19 June)
Kenya (21 June)
Ghana (1 July)
Nigeria (3 July),
South Africa (15, 16 and 18 July)

What really stood out for me when I attended the various BlackBerry Jam sessions in BlackBerry Jam Cape Town and in BlackBery Jam Amsterdam is that any developer can attend, pick up some tools and get started. You don’t have to be a hard-core app developer with years of experience. There are lots of people and companies who are web developers who are able to very easily use their HTML skills to build fully functional apps using the WebWorks® HTML5 development tools. At the same time, there are tracks that cater speifically to the more advanced developers are able to enhance their skills and learn new methods and routines using the BlackBerry Cascades™ software development kit .

What I admired about the speakers is that they don’t leave the event after their presentation but are there the entire time and are very approachable. Lots of questions and chats over coffee is where true networking happens and ideas come to life.

BlackBerry Initiatives for Africa

BlackBerry has also reconfirmed their commitment to Africa by announcing various initiatives:

More BlackBerry apps labs in Africa in 2013 beyond the Pretoria and the Cape Town one. BlackBerry and the Lagos State Innovation Advisory Council have plans to build a BlackBerry apps lab in Lagos, Nigeria.
In addition, BlackBerry has been working with over 80 universities, colleagues and schools across Africa through the BlackBerry Academic Programme, which provides materials to help teach students with mobile application development.
Other ways BlackBerry works with the developer community include partnerships with industry groups like Mobile Mondays, M-Labs and Garage 48; BlackBerry developer days; and the annual BlackBerry Experience Forum, where developers come to share ideas with business innovators, technology leaders and BlackBerry customers.

For more information on the BlackBerry Jam sessions, visit: https://www.blackberrydeveloperevents.com/events/home.html

Leave a Comment

Posted in Blackberry | Tags: Blackberry JAM

Posted by: TheTechieGuy | May 12, 2013

Tips and Ticks for the Samsung Galaxy S4

The Samsung Galaxy S4 is packed to the brim with features and facilities. Some Galaxy S4 owners are keen to dive deeply and explore these features, whilst other just stick to the “basics”.

Post my Galaxy S4 review, I here are some quick Tips and Tricks that you can do today to optimise your Galaxy S4 Life Companion experience:

1. Notification Menu:

The notification menu is accessible when you swipe down from the top of the device. It has the default quick access icons such as WiFi, GPS, Sound and the rest of the icons are accessible by swiping to the right.

If you are constantly accessing an app that is not instantly visible, you can customise this notification menu and reorder the apps listed there.

How to get to these settings: Settings, tap the Grid Icon (looks like tiles), tap the pencil and now you can reorganise the quick access buttons to an order that suits you.

2. The Calls:

You can customise how the Galaxy S4 will behave when a call comes in. There are many features here so it is worth spending a bit of time in these menus but here are some of the ones I would like to highlight:

Call Rejection Messages – these are simple text messages that will be SMSed to the caller when you can not answer their call. You can enter your own messages such as “I cant talk now, in a meeting.”
Answering/ Ending calls – you can enable the home button to accept an incoming call, answer calls using Voice so when your phone rungs you can simply say “Answer” or “Reject” to deal with the call.
Increase volume in pocket – tap this option to get an extra boost to the level of your ringtone.
Internet Call Settings – if you have a SIP number, you can add that to your device so that the S4 can accept calls on the SIP number and you can also make calls using this SIP account. These are typically used in office switchboards that has Voice over IP functionality – ask your IT admin if you have one or find a free or paid for SIP provider online.

How to get to these settings: Settings, My Device, Call

3. Fast/ Slow Video:

When you are in the Camera mode, change to Video and then you can change the recoding mode from Normal to Slow Motion and to Fast Motion for those Steven Spielberg moments in you. You can even set the speed to slow down or speed up the action that you are filming. Fun to play with these.

How to get to these settings: Camera, Video Mode, Slow Motion / Fast Motion

5. Adapt Sound:

This featured allows you to optimise the sound quality that comes out of the S4. Whilst the device already has great sound, we all hear differently and this option allows you to find the best quality for you. Hook up the earphones and tap the start button, then follow the instructions.

How to get to these settings: Settings, Sound, Adapt Sound (right at the very bottom)

2 Comments

Posted in Galaxy SIV | Tags: Tips and Tricks

Posted by: TheTechieGuy | May 9, 2013

Exclusive: Nedbank PocketPOS™ Pricing exposed

Its no secret that business are going through a rough time at the moment. The economy is doing strange things, petrol prices are climbing and falling and climbing again like a roller coaster and customers are changing service providers at a drop of a hat to save a Rand or two.

Businesses now need all the help they can get.

This had me thinking about the Nedbank PocketPOS™ system, Nedbank’s mobile point of sale device which is aimed at small businesses. For this to be a truly compelling offering it means that Nedbank had to relook at the credit card payment method with fresh eyes as the pricing needs to be reasonable and the system has to be portable and easy to use.

Nedbank has realised that a major issue for small business is collecting money once work has been done. This is especially true for mobile business such as plumbers, electricians and delivery services that are promised to be paid by EFT and then either never get paid, or have to constantly call the customer to reminder them to pay.

Nedbank has unveiled the PocketPOS™ to solve just this problem. The PocketPOS™is a mobile point of sale device that is truly portable. It is the first device of its kind that is able to accept the Chip & Pin debit and credit cards in a secure manor.

The merchant simply hands the keypad over to the customer whilst he/ she fires up the PocketPOS™app on their mobile phone. The customer inserts their credit card and enters the PIN on the pad. The mobile app then sends the encrypted info using the phone’s data connection (3G or WiFi) to the banking system and the transaction is finalised.The customer can have the receipt emailed to them automatically or have a printed receipt depending on the PocketPOS™ unit the merchant has.

These systems are always good in theory, so I wanted to find out from people who have been using the PocketPOS™ device about their experience in the real world.

I spoke to Dr Monika Stransky who is a Homoeopath and Iridologist and has been using the PocketPOS™ for about two months. Dr Stransky explained that the PocketPOS™ is ideal for her business. Even though she operates from a single location she did not want a credit card machine that uses her telephone line as this is how clients phone to book appointments. The reaction of her clients “has been amazing as clients are very happy that they can make the payment on the spot and no loner have to remember to make the EFT payment which they sometimes tend to forget.” This system also saves both time and aggravation as “now I don’t have to sit at the end of the month and work out who has not paid their bill and start to chase them. Clients pay, the machine prints out a receipt and they can submit it to medical aid – it is perfect!”

Frank Gouveia and Shaun Rooney from Simply Wild, a small business that sells delicious sauces, are also a perfect fit for the PocketPOS™. “Our business is such that we sell our sauces at shows and exhibitions. These could be located anywhere and we are never guaranteed to have power or a telephone line. The PocketPOS™ is ideal. It uses the phone and our customers are able to pay with both credit cards and debit cards” remarks Frank. He also confirms that the system allows them to have both their iPad and the iPhone connected to the same device “which is great when there is a large crowd waiting to purchase”. Frank also commented that previously they used to hire credit card machines however these were pricy and having a traditional credit card machine was a waste as most of the time it sat in the office as the shows are typically on a weekend”. To summarise his experience Frank says “We are wild about our flavours and wild about Nedbank technology”.

Nedbank has been very smart with the pricing of the PocketPOS™ making it very affordable for specifically these kinds of businesses.

The following are the pricing options that are available:

12 Month Contract Based Pricing

Pay as You Go Pricing

The PocketPOS™ is able to last for around 5 days on a single charge and the merchant should be able to achieve over 200 transactions. Currently the PocketPOS™ app is able run on the iOS platforms such as iPhone, iPad and iPad Minis and there are plans to expand this to other operating systems too.

UPDATE 20 May 2013: PocketPOS is now available for Android too

Whilst many large organisations are doing their bit to assist the small-man/women business, I noticed that Nedbank continues to support both large and small businesses through various interventions including the Small Business Friday™ initiative which is aimed at rallying South Africa to buy from small businesses. Nedbank also hosts Free Small Business Seminars which is now in their 9th year and has provided training and practical advice to over 20 000 small business owners since 2004.

To sign up and for PocketPOS and for more info click here

Leave a Comment

Posted in PocketPOS | Tags: Banking App

Posted by: TheTechieGuy | May 8, 2013

Nigeria to issue 13 million Mastercards – wants to be Cashless

A Cashless Society, as in “all financial transactions are done electronically”, is something that is being debated. Whilst some say that it is harmful to the economy, most agree that it has many advantages specifically in enhanced security and therefore the way we will all transact in the future.

Nigeria agrees. Today, at the World Economic Forum on Africa, the Nigerian National Identity Management Commission (NIMC) and MasterCard announced that they are taking the first steps into making this cashless economy a reality by initiating a program to roll-out of 13 million MasterCard-branded National Identity Smart Cards which will have electronic payment capabilities built in to its citizens.

Dual Purposes

The National Identity Smart Cards program has dual-purpose. The first is to enable the Identity Card to be used as a payment MasterCard. The cardholder can:

Deposit funds on the card
Receive social benefits
Pay for goods and services at any of the 35 million MasterCard acceptance locations globally
Withdraw cash from all ATMs that accept MasterCard
Engage in many other financial transactions that are facilitated by electronic payments.

The second purpose is to build a new National Identification Numbers (NIN) of duly registered persons in the country. In the first phase of this program, Nigerians 16 years and older, and all residents in the country for more than two years, will be issued with this new multipurpose identity card.

Unified Payments

Access Bank Plc will be the initial issuer bank for the cards and Unified Payment Services Limited (Unified Payments) will be the payment processor. Unified Payments pioneered the issuance and acceptance of EMV Chip & PIN cards in Nigeria, leading to reduction of ATM fraud in Nigeria by over 95%. They have also enabled Nigerian banks and merchants for the first time ever to accept foreign cards at ATMs and Points of Sale Terminals, and also pioneered the issuance of Naira cards that are globally accepted.

Other issuing banks will include United Bank for Africa, Union Bank, Zenith, Skye Bank, Unity Bank, Stanbic, and First Bank.

Security

Security is obviously paramount and not only are all financial transactions enabled by the EMV Chip and Pin standard, but there is a stringent registration process which involves the recording of an individual’s demographic data and biometric data including capture of 10 fingerprints, facial picture and digital signature.

As the card holder is securely registered with their biometrics, these cards can be used to authenticate the cardholder and eliminate fraud.

The Future

The resultant National Identity Database will provide the platform for other identity authentication and verification systems such as Driver’s License, Voters Registration, Health Insurance, Tax, SIM and the National Pension Commission (PENCOM). These can all be integrated into the multi-function Card Scheme of the NIMS.

This program is the largest roll-out of a formal electronic payment solution in the country and the broadest financial inclusion initiative of its kind on the African continent. Upon completion of the National ID registration process, NIMC aims to introduce more than 100 million cards to Nigeria’s 167 million citizens.

This will have a significant and positive impact on the lives of Nigerians who have not previously had access to financial services.

Leave a Comment

Posted in Mobile | Tags: Mobile Money

	TheTechieGuy on Tips and Tricks for the Samsun…
	Mike Scavone on Tips and Tricks for the Samsun…
	TheTechieGuy on Got a Blackberry question ? As…
	solomon malahlela on Got a Blackberry question ? As…
	eurico ribas on WhatsApp for BlackBerry 10 is…

The Test Group:

The results:

So in Summary:

Rate this:

Share this:

Like this:

Rate this:

Share this:

Like this:

BBM Channels features:

How to you get BBM Channel ?

The TechieGuy Channel

Rate this:

Share this:

Like this:

Get the 10.1 update:

Rate this:

Share this:

Like this:

Rate this:

Share this:

Like this:

1. It is OK

2. There is no real emergency

3. Just One Email

4. More Time and Managed Time

5. Keep me OUT of the loop

So in summary

Rate this:

Share this:

Like this:

BlackBerry Initiatives for Africa

Rate this:

Share this:

Like this:

1. Notification Menu:

2. The Calls:

3. Fast/ Slow Video:

5. Adapt Sound:

Rate this:

Share this:

Like this:

12 Month Contract Based Pricing

Pay as You Go Pricing

Rate this:

Share this:

Like this:

Dual Purposes

Unified Payments

Security

The Future

Rate this:

Share this:

Like this:

Categories

Quick Facts:

Contact Me:

Looking for Something ?

Eye Tracking Research:

My FREE e-book !

Get Free Updates

Recent Posts

The Top Posts

Recent Comments

Categories

Archive

Follow “The Techie Guy - Liron Segev”