Digital marketing is constantly evolving. It simply has to as our brains are wired to filter out “ads” as we are constantly bombarded with million-bits of information. Thankfully the marketing and communication tools have worked out that we don’t want SPAM but we are happy to have information that is actually relevant to us individually. To do this, smart marketers use marketing platforms such as Constant Contact which has been the Gold Standard.
However, with the competition becoming fierce in that space, it’s worth analyzing the alternatives for this tool. Below is the list of 6 Constant Contact rivals, which are definitely worth looking at:
Omnisend: A complete omnichannel solution
Omnichannel marketing is a method of promotion, which creates an all-around interactive customer experience using various communication channels, including emails, SMS, text messages, Facebook ads, etc.
Omnisend advertises themselves as a complete omnichannel solution for any marketer planning to achieve efficiency at marketing automation. They do so by providing a set of design and automation tools that anyone can use. Marketers can create eye-catching, professional email templates and campaigns within a few minutes, using its visual workflow and a modern drag-and-drop email builder tool.
Omnisend allows its users to automate all the promotional communication with the clients via various channels, as well as capture visitors’ emails via fully customizable landing pages and dynamic pop-ups. Additionally, beyond the communication element, Omnisend offer gamification elements, such as wheel of fortune, gift box, or a scratch off card to keep the customers engaged.
Omnisend is a great Constant Contact alternative, especially if you are just starting your business. With its free package you get to send 2000 emails per day, or 15000 emails per month. This is plenty for anyone just starting out or has a small business. As the business grows, for only $50 per month you get to sent to 60,000 emails, plus a whole list of other useful features.
Mailchimp: User-friendly solution
Mailchimp is famous for its user-friendliness and easy-to-use email builder. Similar to the Omnisend’s, it enables marketers to quickly create and send out any promotional material. Their video tutorials are also very helpful if you are new to their tool or email marketing overall. There is a huge community of Mailchimp users, who are willing to help should you get stuck.
With Mailchimp you can connect external systems, there is automation built in too and you can try it for free.
ActiveCampaign: A non-beginner solution
ActiveCampaign is a great tool, offering a wide range of features, as well as being reasonably priced.
However, I find that this one is a seriously sophisticated too so you do need some previous experience at flows, decision trees etc. If you currently have a CRM package you should be fine but those who don’t need to set aside some study-time.
SendinBlue: Another great solution
SendinBlue has a remarkably easy to use email builder, allowing you to create and customize templates and campaigns with a few touches.
Also, what surely makes SendinBlue a top of the list contender is that it allows its users to integrate SMS marketing into the usual email workflow as well which is rare to see in an email tool.
SendinBlue still offers some unique workflows and features allowing marketers to segment their audiences for more targeted communication.
Drip: The basic solution
I love Drip for simple email drip campaigns. If you are a beginner in email marketing then this is the tool for you.
Creating funnels and actionable items based on decision trees is at the root of Drip and this does take some getting used to. However, once you start realizing the power of Drip, you can experiment with various options and the support team is great and helping you when get stuck.
SmartMail: Email marketing only solution
SmartMail is somewhat similar to Drip. It is basic, very easy to use, and includes only necessary functionality for basic email marketing automation. It does offer its users a convenient ‘drag and drop’ email builder. Segmentation of your audience is also allowed, while SmartMail offers somewhat unconventional default segments – one-time customers, loyal customers, and at-risk customers – a nice touch.
A drawback for some is that it does not allow you to integrate the tool into your e-commerce store, so all the products have to be added into the emails manually.
So in summary:
These tools are definitely worth testing as alternatives to Constant Contact. While not every tool is well adapted for every marketer in every situation, this list could help you find the perfect email marketing tool for you and your business’ requirements.