One of the cool things about being at Mobile World Congress is that you get to chat to major international corporates. I managed to set up an interview with none other than WAZE – that “little” app / mapping company that has forever changed the way we drive.
What is Waze?
Waze is an app that is installed on your smartphone and is used to help you navigate you from point A to point B. The clever bit is that the system monitors your car’s behaviour and if you slow down from regular speed to a standstill and so do other people using Waze then there is a traffic jam. Waze then marks that road in red and informs user of how long the delay is. Waze continues to monitor its users’ movements and based on those start/ slow/ stop movements it is able to build a real-time understanding of traffic at any given location. Users can also report construction, road closures, wrong information, road hazards, accident scenes which all helps build better maps.
I spent some time with Julie Mossler from Waze Growth Team looking at what is happening with Waze – especially where South Africa is concerned:
For those loadshedding days and nights where you just want to get home, Waze is the solution. Download it now. You’re welcome.