Dear Brand who wants bloggers to work for free [open letter]
Today I lost it.
I received another one of those “Dear Blogger” emails.
For those who are not familiar with such emails, allow me to explain. A Dear Blogger email is an email that a company sends out to any list of bloggers requesting them to get involved with a review, an event, a campaign or any combination of exposure for either themselves or their client – the big brand.
Today’s email reads as follows:
here is the email if you cant read the image:
Dear <insert name> Blogger,
We lover your Blog and really think you make it interesting.
So we selected you to be part of our exposure launch!
We are having a launch event on 29th of October and would like you to do the following:
Send out 3 tweets in September about the event and 3 tweets in October.
Post 4 Instagrams pictures showing your excitement
Write 2 post on your blog
All of the content that you send must be about the exciting event so your audience may purchase tickets.
For our mutually beneficial relationship, we are able to add your name on our pamphlet and website with a link to either your Twitter or Blog.
I am sure you will agree that the exposure far outweighs what we require as only CEOs attend the event.
We look forward to your positive response.
So ignoring the typos and the buttering up of “we loveR your Blog”, their requirements are rather prescriptive. Bear in mind this isn’t a favour from a company I have a relationship with. This is a random company.
Normally I would delete the mail but today I decided not to.
I replied with the following:
Dear Brand who wants me to work for free.
I have noticed that when I go to do my weekly grocery shop, the lady at the till wants money. No matter how many times I explain about how I will add her name and a link on my Blog she still isn’t getting the “mutually beneficial” message.
Surely she can see that the CEOs who read my blog will see her name an immediately rush to her shop? Surely she understand that her name on the Blog outweighs what my groceries cost?
I don’t think she gets it.
I am assuming that your client who is hosting this exposure launch event is not being charged by your agency. Your firms get it. Your firm obviously understands that having the firm name on their pamphlet far outweighs what your firm would charge to manage their PR.
I am also assuming that you don’t dare take cash from your employer as just having your name on the company’s “contact” page is so mutually beneficial that no amount of money can be exchanged for your time, your knowledge, your industry contacts.
I would loveR to work with you on this beneficial project.
Just as soon as you can confirm that you are not getting a salary, your firm isn’t charging the client and my nice grocery lady starts to accept a link on my Blog instead of cash.
until then, me and my bank, would prefer this thing called money. You might be familiar with it. Its the thing that is deposited into your account so you can buy stuff. with Money. not links.
I look forward to your positive response.
update: here is a great video to explain it all:
*headline image from shutterstock.com