Kaspersky made $612 million by protecting us and our kids from Viruses & Social Networks :

Kaspersky - winning the war against viruses and spam

Its a vicious game of cat and mouse. Of goodies vs. the baddies. Of White hats vs. the Black hats. Spy vs. Spy

imageIn the game of the Virus vs. Anti virus or the Spam vs. Anti-Spam Kaspersky Lab seems to be coming out ahead.

The company’s revenues reached US$612 million, up 14% worldwide and showed growth in all regions. This shows that end-users and corporates have recognised Kaspersky as the leading fighter for good!

Kaspersky Lab has  recognised that it needs to be innovative and in 2011 it has undergone a change in its organisational structure. The management team is geared towards faster decision making while maintaining the flexibility and innovation of the company.

This has allowed Kaspersky to release superb products aimed at all segments of the market.

The main release is Kaspersky Internet Security 2012, the company’s flagship product for home users, which protects personal computers from all Internet threats.

There are lots of features but the two features that I really like are :
Communicate in safety on your favourite social networks

Our security software constantly monitors Internet traffic and protects you from accidentally launching malware or following links to phishing websites when you are using Facebook, Twitter and other social networks. Plus, your account details, pictures and other personal information stay safe.

Supervise your children’s computer use

You manage when and how often your children access the PC and Internet and which games, websites and applications they use. Plus, you choose who your children communicate with via Instant Messaging and social networks and what their messages contain using predefined rules.

Kaspersky Lab also broke new ground with the launch of Kaspersky ONE – the first multi-platform, user-centric Universal Security solution on the market.  Basically it means that the software will be able to protect a wide range of personal devices, from PCs and laptops to smartphones, Macs and tablets. Its one-license approach makes it easy to protect multiple devices according to the user’s needs.

“We will continue to focus on our strategy of differentiation through technology and innovation in the next years and concentrate on our core competence, endpoint protection and security”, says Petr Merkulov, Chief Product Officer. “In 2012 Kaspersky Lab will launch a range of new and exciting products in both the consumer and the corporate area which will highlight our user centric and Endpoint Protection Platform approach.”

So in summary:

I am glad that there is a company out there who is dedicated to fighting hackers, spammers, virus writers and other no-good-doers on my behalf.

Being able to protect my Kids online is very important to me and for a couple of hundred bucks, to have peace of mind – eh…what’s the question ?

Check out their South African store for more info: http://www.kaspersky.co.za/globalstore#tab=estore-1

Liron Segev - TheTechieGuy

Liron Segev is an award-winning tech blogger, YouTube strategist, and Podcaster. He helps brands tell their stories in an engaging way that non-techies can relate to. He also drinks way too much coffee! @Liron_Segev on Twitter