How to make millions with Instagram

So you still Instagram is just a fad and only used by kids ? This company will have you thinking again.

The Australian company called Frank Body has an online business selling body scrub whose key ingredient is coffee. How does the company get its product out to the world ? They use Instagram as their form of marketing.

together with an aggressive social media and PR campaign, the company used bloggers and Instagramers to share their product and experiences.

And it worked as the company is expected to make $19 million this year !

According to CNN Money, the company was started in 2013 by five friends who each contributed $3000. By using Instagram alone, the company has made $3 million in the first year and $9 million in the second.

The Instagram account Frank_bod has over 664 000  followers and their online business services 530 000 customers.

One of the holy-grail of business is to get customers to be your raving fans and Frank Body has done exactly that. Customers have posted photos of themselves using the product with the hashtag #thefrankeffect (see below).

This is the best form of marketing that one can only dream of !

Check out my latest book: Mastering Instagram For Business – All You Need To Know About Growing Your Business With Instagram