Canon is ready for the trend of budding photographers, YouTubers and Twitch Streamers
“Dad I want to be photographer” is what my 12 year old tells me. Daily.
At every opportunity she grabs my Canon G5X and uses it to Vlog (no she doesn’t upload it) and shows me the latest image she captured. We discuss her images and I give her pointers and off she goes to try new angles.
She is often my videographer for my YouTube channel where I shoot everything with my G5X. EVERYTHING. I haven’t used a DSLR in years….Here is why:
We love snapping photos and filming videos.
Selfies, vacation pics, our cats and dogs, friends and family – none of these escape the all-catching lens and land up on some social media. In fact, we will be snapping 1.3 trillion photos in 2018 according to InfoTrend’s Digital Photography Trends research. This is how aspiring photographers are “hooked” and start their search for a camera that goes beyond “just a phone”. My daughter is saving up for her first full-frame mirrorless or DSLR camera which I hope she will let me use for my YouTube channel…
She isn’t alone.
The same research shows that full frame and pro cameras are on people’s minds. Over 40% of professional photographers anticipate buying a full frame DSLR and 17% of pros expect to buy a full-frame mirrorless camera in 2018.
Do people still buy Canon cameras?
Yes. There has been a decline in the shipment of traditional digital cameras but this is now showing signs of levelling off. Camera shipments in 2017 showed a small 3% increase from 2016. Mirrorless cameras accounted for 30% of Digital Interchangeable Lens Camera (ILC) shipments in Europe in 2017, up from 23% in 2016 and 22% of ILC shipments in the US, up from 16% in 2016.
“This is encouraging for Canon as it shows that the market is now being supported by a core number of people who are dedicated to the art of photography, such as hobbyists and professionals.” Says Michelle Janse van Vuuren, Marketing Director Canon SA. “There seems to be a growing number of photographers who aspire to become professional photographers in the next year or so. This is an important segment of the market that Canon South Africa will continue to nurture through education sessions during our road shows so that they can learn more about the art of photography and get more out of their equipment.”
And Canon is investing into nurturing their budding photographers with professional interviews, How-Tos, tutorials, and news on their YouTube channel and Facebook page.
And there is more good news:
Canon is recognised as one of the key innovators in mirrorless cameras and will be bringing to South Africa a new mirrorless range in 2018. In February this year, Canon introduced a host of new products for photographers, including the EOS M50, Canon’s most intuitive and technologically advanced mirrorless camera.
Globally, Canon is expected to see its operating profits surge in 2018, helped by its diversification into new fields such as network video surveillance.
“Recently, Canon worked with FellowRobots at CES 2018 in Las Vegas to showcase how its advanced imaging sensors contribute with automatic intelligence and advanced algorithms to demonstrate fully autonomous robots using computer vision. These are indeed exciting times,” concludes Janse van Vuuren.
Exciting times indeed. We are surrouneded by a generation of YouTubers, Twitch Streamers, Social Media Marketers who all know the value of a great photo and a superb video. I am excited to see how these push Canon to keep delivering quality products to satisfy this insantionable photographic hunger.
Note: Yes I am a huge Canon fan and yes we are saving for a new video-capable Canon camera but this is NOT a sponsored post.
Further reading: What to look out for when buying a used DSLR
