“Influencer” – Mention this word in the Press room and you instantly split the room in two. One half looks on with disgust with the view that influencers are nothing […]
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Tag: marketing
87 percent say they never buy anything they saw on SnapChat so whats the big SnapChat deal ?
Are you on SnapChat ? This question seems to be more common these days as SnapChat is becoming one of the hottest platforms to be on. Originally built for people […]
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This psychic software predicts how to write the perfect email on any subject to anyone and it is accurate
“What Women Want” was a movie where a chauvinistic executive gains the ability to hear what women were really thinking. Using this power he produced ad campaigns that women really […]
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Facebook Insider guide on how to market correctly on Facebook
When Facebook opened their South African office, they held a half-day event in which they presented various aspects of the Facebook eco-system and how it relates to South Arica and […]
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Surfing legend Mick Fanning shark attack on YouTube and what brands can learn
Surfing legend Mick Fanning was attached by a shark in J-Bay during a surf competition. This is big news making international headlines. However, I didn’t hear about this on radio, […]
Read moreWhat are the Top 5 Ad videos over the past 10 years on YouTube
YouTube has become such an integral part of our world. We are constantly getting lost in the Bermuda-Triangle that is YouTube starting a video about the latest mobile phones and […]
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In 2014 Content was King but in 2015 Context will be its Queen
Where is all this content-creation going and what can we look forward to in 2015 ? This is a question that I am asked by businesses and brands who are […]
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It took 2 minutes to win a trip to Frankfurt at Mobile Monday
Whenever a group of like minded people get together is where magic happens. This is the especially true when you mix a bunch of Mobile-Tech-Creative-Agency-Developer types of people and pack […]
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