In today’s Snappchatting-YouTubbing-Vining world, everyone has the potential to be the next Justin Bieber and so the world is flooded with renditions of “do you want to build a snowman” ranging from the amazing to “this must be a joke”.
So if a musician wants to get noticed and cut through this clutter they have have to pull a David-Copperfield-Sized magical trick that makes the world stop and pay attention.
This is exactly what CeeLo Green did with his latest single “Robin Williams”.
CeeLo worked with Vania Heymann, an Israeli director and Interlude a company which was founded by by the Israeli musician Yoni Bloch. Interlude platform allows anyone to create interactive videos as these videos tend to not only be fun and immersive resulting in the content being shared. CeeLo and the team used this platform to create an incredibly powerful music video using Google.
The video is interactive so the audience can click on the various tabs: Web, Images, Shopping, Video. At any time that any tab is clicked the Google search results are displayed.
Check out this creation: