When you have an idea for a new product or a business, you head over to Kickstarter where you use the power of the crowd to raise funds for your product. When you have an idea or a cause that you feel passionate about, the only way to spread that message is via your Social network and hope the people Retweet it or share the idea with their Facebook friends.
Now there is a new Crowd Speaking service that allows you to spread causes and ideas much like Kickstarter does but instead of the crowd donating money, the crowd donates their Social networks for one time Tweet or one Facebook Post.
How does it work ?
You register with Thunderclap and explain what cause you want to make known, how many supporters you are looking for to help you spread the message and the date you want your message broadcast on:
You then invite people to donate their social feed to your cause. As soon as you reach your goal your message is ready to be blasted out.
This is what makes Thunderclap so powerful and different to regular promoted Tweets and Facebook Sponsored post. Instead of many people Tweeting about your cause individually, Thunderclap simultaneously posts the exact same message on everyone’s timeline which amplifies the reach dramatically.
The first Thunderclap was used to call on Wallstreet Reform which achieved a social reach of 4 million, to a mother’s plea to find a bone marrow match for her chid, to missing children, to Gay Rights, to Climate Change. All these messages now get a single loud message broadcast.
One Thunderclap project that caught my eye was the Phone Blocks Project. Dave Hakkens argues that we throw away phones even when only one component is broken or is no longer adequate. Dave would like to gather momentum for for a phone that is made up of blocks so that it can be customised according to each person’s needs. At the time of posting this, he has 200 487 people who have committed their social feed to reach of 76 467 941 people ! Now lets just hope companies hear this Thunderclap.