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The TomTom new product launch…wow !

I will not forget this one: On the 15th of September 2011 at 6 pm I headed downtown and I do mean down town Johannesburg. As I drove into the heart of Newtown and passed under the graffiti laced freeway, I thought to myself “what on earth am I doing here ? ” but it was too late. I saw the man with the sign and he was telling me where to park.I kissed my car goodbye before I ducked into the orangely lit side alley. Seriously need my head examined.

As I entered the alleyway,I was greeted by the Welcoming Committee who asked me for my name to make sure I was legit. I was on the list. They gave me my TomTom name tag – I was in the right place. *whew*

TomTom had decided to have their new Product launch in the heart of Newtown, JHB and it was a superb venue. They created jazz-like streets with a superb band and set up the various warehouses on either side of the alleyway complete with chill out rooms, a disco underground, a braai area and of course the mandatory bar areas.



Daan Henderickx, the TomTom Country manager addressed the 400 or so guests which were made up of a combination of retailers, press, automotive people and mates who wanted to join the party.

Joost Jetten,  the VP consumer SA and Benelux explained that TomTom’s mission is to reduce traffic for everyone. The new TomTom HD will cover more roads,  will have more Traffic Jam messages, have built in standstill detection as well as integrated 3rd party data which will be updated every 2 minutes. The new devices will be more connected with enhanced facilities such as Twitter built into the unit  – talk about keeping everyone informed !

Clearly TomTom has recognised and embraced the new smartphone and tablet markets too. Their iPhone and iPad apps have already received over 110 000 downloads – so clearly this is catering for the segment of the market who is married to their phones but still want the full TomTom experience.

Daan was back on the mic and shared the results of the “break free” campaign: Facebook users increased by 62% & Twitter followers increased by 49% showing that TomTom is a force that the public want to know more about.

Daan explained how the devices are divided into two categories: Non connected is for people who want to get from point A to B  and then there are Connected for people who want the  Live services, traffic info, Google searches

TomTom will be continuing to enhance their offering and evolve with the market.  I can only see bigger and better things in the future !



The presentations were over and the guests were treated to serious amounts of food, drinks and desert resulting in a party of note !

after my first experience with the TomTom LIVE device, I cant wait to review the new device when they come to SA !

p.s Look out for a special Tom Tom  edition featuring a very famous Top Gear presenter…



Liron Segev - TheTechieGuy

Liron Segev - TheTechieGuy

Liron Segev is an award-winning tech blogger, YouTube strategist, and Podcaster. He helps brands tell their stories in an engaging way that non-techies can relate to. He also drinks way too much coffee! @Liron_Segev on Twitter

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