Eye Tracking: analysing The next Big Thing – Samsung S3 advert

What do we actually see when we watch an advert ? I ran the Galaxy S3 ad through our Eye Tracking software to find out: By now, hundreds of thousands […]

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How Google uses Eye Tracking & your website could use it too

“even billion dollar business have hiccups. These are the kind of issues Google aims to fix” Sumi Das goes inside Google to see how the internet giant tests the usability […]

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Eye Tracking: How we experience websites & lessons learnt from research

The web has been around for a while now. We are no longer passive consumers of companies brochure-ware but we interact, touch and feel the web everyday and on multiple […]

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User Experience – the new tech that every website needs

We live our lives on the web every day as we click and hop from site to site. There is so much info out there that we simply do not […]

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