Ninjas secretly infiltrate Africacom

Ninjas secretly infiltrate Africacom

Sometimes you see something that is so awesome you instantly assign it a “cool” status – this is exactly what happened when my fellow Tech Journalist Tallulah Habib from ITweb suggested we go and check out the Business Connection exhibit at AfricaCom.

Whilst Business Connection is great in itself (especially their Private Cloud offering), what I am referring to is their hidden gem. On top of their stand, up a spiral staircase is where you find the Ice Cream Ninjas !

Ice Cream Ninjas

No, I am not kidding.

In the middle of all this technology stuff, there is a secret cave where those of us who are “in the know” are able to find three ladies who serve up the most amazing ice cream in such a unique and fun way and did I mention delicious ???

The Ninjas - check out the toppings at the back!The Ninjas - grrrrr

Ninjas can read your mind and they know you want ice cream. So first you select the flavor you want, then you add toppings and then you watch as the magic happen right in front of you.

The toppings are kung-fued, karate chopped, mooshed, smooshed, mashed and squashed into your ice cream.

It is then rolled up into a ball and then…wait for it…thrown up into the air and as if by magic it lands right into your bowl. Sensei is most proud.

Ice cream ninja at workIce cream ninja at work - upIce cream ninja at work - up up and awayIce cream ninja at work -caught!

Now tell me how many corporate functions have you been to that could use a little pick-me-up like this ?

I love this concept not only for functions but as real-world stores.

The Ice cream Ninjas was founded by Anton Fester who I have it on good authority is “The best boss to work for”. Anton has done many things: Action Cricket umpire, Father Xmas, Internal Auditor, Brand Manager, Door-to-door salesman to name a few. What he enjoys most, however, is seeing the joy on people’s faces when they eat something amazing. When the opportunity presented itself to pursue his passion after a corporate restructure, he wanted to do something out of the ordinary.

This company is so cool that they won the FNB Social Media Winner 2011 with this video and just a matter of time before they get a huge Investor on board who will take them to world domination:

The good news is that you don’t have to wait for a function to enjoy this experience. They have various stores around Cape Town and Johannesburg so check them out at: and tell them TheTechieGuy sent you…

but go in stealth mode…

Liron Segev - TheTechieGuy

Liron Segev is an award-winning blogger, YouTube strategist and Podcast. He helps brands tell their stories in an engaging and real way that regular consumers can relate to. He also drinks too much coffee!

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