Marmalade and Blackberry partner

RIM and Marlmalade

If you are a developer you know the pain of having to redevelop your app across multiple platforms. Thanks to RIM this has become simpler.

Blackberry is once again showing their commitment to developers by making it easy to create great apps and contents for BlackBerry 10 platform ahead of its launch.

BlackBerry-maker Research In Motion (RIM) and Marmalade, makers of the world’s most powerful cross-platform SDK, announced a special offer that reinforces RIM and Marmalade’s commitment to developers.

With Marmalade, you can develop apps (native or hybrid) for mobile and desktops which naturally has a great appeal for developers who want to reach a wider audience.

RIM has made its os available to Marmalade so that developers can now target the Blackberry 10 platforms which includes the new Blackberry Playbook.

Initially available for a limited period, qualified developers who register will receive a Marmalade SDK license for the BlackBerry platform as well as a BlackBerry PlayBook tablet. Once the developer has published their app on the BlackBerry App World™ storefront, they can unlock the full cross-platform power of the Marmalade SDK by upgrading to the Marmalade Indie licence for free (up to 2 licences per company).


Alec Saunders, Vice President of Developer Relations and Ecosystem at RIM said, “This offer   showcases the power and flexibility of BlackBerry 10 for gaming. No other platform offers the same openness and flexibility as BlackBerry 10. Together with Marmalade, we’re working to make it as easy as possible for mobile developers to bring their apps to the BlackBerry platform.” 


A little known fact is that despite the hype around Apple Store, BlackBerry App World is one of the most profitable mobile app stores for developers, with more than 6 million applications downloaded every day. According to market analysis and strategy firm Vision Mobile, BlackBerry developers generate, on average, 4% more revenue per app per month than iOS developers and almost 40% more than Android developers.

From what I have seen and my hands-on with Blackberry 10, I can say that its going to be an amazing platform and a game changer for Blackberry fans.

Developers can sign up now at

Liron Segev - TheTechieGuy

Liron Segev is an award-winning blogger, YouTube strategist and Podcast. He helps brands tell their stories in an engaging and real way that regular consumers can relate to. He also drinks too much coffee!

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