How Microsoft is cleverly crowdsourcing Windows 10 development from its customers

How Microsoft is cleverly crowdsourcing Windows 10 development from its customers

Microsoft Crowd sources Windows 10

Post the Windows 10 announcement made last night (by South African time), Microsoft held a technical briefing to explain the new Microsoft thinking. Zoaib Hoosen , Microsoft South African MD, clarified that Windows 10 is not just the new version of Windows, but rather a next generation platform that is going to be designed not just by Microsoft Team, but in conjunctions with Customers and Partners.

Wait. What ? This is a very different Microsoft.

In the past, software release of the company consisted of an almost completed product that was available to developers and those who signed up for the various Microsoft programs. Feedback was accepted which consisted of mainly bug fixes and hardware/ driver issues and then the software was released to the public. Naturally, the more people who use the software would result in more bugs reported and these would be fixed with software updates.

That was Microsoft of old. Microsoft of today want a much more collaborative hands-on involvement from customers to shape the new platform. Referred to as the Windows Insider Program (WIP), this is the Microsoft’s largest ever open collaborative development effort to change the way Windows is built and delivered to best meet the needs of customers.  It is of course understood that this is not for everyone but rather for those technical people and are able and willing to report back to Microsoft not only their bugs, but also their experiences (both positive and negative). Feedback will be submitted via the Windows Feedback app for the sharing of suggestions and issues, as well as a Windows Technical Preview Forum to interact with Microsoft engineers and fellow Insiders.

In other words, from Microsoft’s announcement of Windows 10, until it is commercially available which is said to be in late 2015, Microsoft is essentially using the “wisdom of the crowds” to  crowd source the best release of the next generation Windows platform. Anthony Doherty, Windows Business Group Lead, refers to this as the “inviting [the customer] to come on a journey”.

Very smart.

Having customers and partners involved right from the early stage and essentially steering the development would ensure that the release of Windows 10 would suit their environment perfectly and be the ideal platform – not just on Desktop, but sneakily on Tablets, Mobiles and other connected devices too.

The ideal customer to have is one that helps build their own product to buy from you. “Built it and they will come” is now “let them build it and they will buy it”

Talk about a Win-Win situation for Microsoft and Customers.

Microsoft Crowd sources Windows 10


Key items stood out for me in the briefing:

One System of Familiarity:

Windows 10 goes back to its root of familiarity. There is the Start button, the Windows and Mouse interaction and the “apps loading inside a Window”. These are the hallmarks of the Windows family. There is also the touch and tile ability of Windows 8 for those devices that require a touch interface. With Windows 10, the same operating system, Kernel, and architecture will power devices of the Internet of Things, tablets, phones, Gaming Console, PC and large PPI screens. Developers will be able to customise the interface to adapt to the size and the ability of the device.

Microsoft is basing everything on Cloud First, Mobile First and with  Windows 10 there is:

One universal app platform

One security model

One management systems

One deployment approach

One familiar experience

This “one-ness” allows developers to have better control over their app and be able to deploy more innovation even into mission critical systems. One management system and same deployment approach to all.

Add Desktop Function:

windows 10 has  the ability for the user to set up different views of the desktop depending on needs at a particular point. The same user could have a work desktop with business application and a Kids Desktop that will only have their apps and games. This is similar to the current ability to have multiple Users on the same computer each with their own profile, icons and apps – but this time with Windows 10 there will not be a requirement to log in and out.

Active Directory Integration:

Windows 10 and  Microsoft Store will have a tighter integration into the Active Directory. No longer will the Enterprise have to create individual “Hotmail” accounts to log into the Store. This tighter integration will also allow the Enterprise to have their own curated App Store of “work-approved” apps as well as the ability to manage the licencing of Apps to individuals which can be revoked should that person leave the company.

Upgrade not replace:

Windows 10 will be an update of Windows 7 and Windows 8 and will no require a “rip and replace”. This is key for those businesses that have invested in Windows 7 & 8 and especially important for those businesses who have invested time and money into rolling out Windows  into their organisation. They can now safely install Windows 7 knowing their investment will not wasted within a year.

Microsoft Crowd sources Windows 10

How to get early copy of Windows 10 ?

If you want to get your hands on an early preview copy of Windows 10, check out these links:

Liron Segev - TheTechieGuy

Liron Segev is an award-winning blogger, YouTube strategist and Podcast. He helps brands tell their stories in an engaging and real way that regular consumers can relate to. He also drinks too much coffee!

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