Do South Africans watch YouTube ads and are they effective ?

YouTube. It has fundamentally changed the way we use the Internet. Anything from spinning cats, to news, clips, to music and everyday people doing ordinary and extraordinary things. YouTube has […]

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Tech of the Week: my interview on SAfm

Today I had the pleasure and opportunity to be interviewed on SAfm by Khanyi Magubane where we discussed various Technology stories making headlines: App of week: British Airways mobile app. […]

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MTN a clear winner in Ease of Use website

I set out to test how hard is it to find information on popular websites. I know that the cell phone operator have a special Blackberry contracts that offer only […]

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Eye Tracking: analysing The next Big Thing – Samsung S3 advert

What do we actually see when we watch an advert ? I ran the Galaxy S3 ad through our Eye Tracking software to find out: By now, hundreds of thousands […]

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How Google uses Eye Tracking & your website could use it too

“even billion dollar business have hiccups. These are the kind of issues Google aims to fix” Sumi Das goes inside Google to see how the internet giant tests the usability […]

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Eye Tracking: How we experience websites & lessons learnt from research

The web has been around for a while now. We are no longer passive consumers of companies brochure-ware but we interact, touch and feel the web everyday and on multiple […]

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User Experience – the new tech that every website needs

We live our lives on the web every day as we click and hop from site to site. There is so much info out there that we simply do not […]

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Eye Tracking reveals that using “Best Practices” to design your website is not only wrong but harmful to your company

  UPDATE: If you missed the session, here is a link to the presentation On the 11th September, I will be presenting our research into Eye Tracking and Website design at […]

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