BlackBerry announces partnership with Samsung, SalesForce and Brightstar

BlackBerry announces partnership with Samsung, SalesForce and Brightstar

BlackBerry announces partnership with Samsung, SalesForce and Brightstar

Once again it would seem that those writing off BlackBerry have to eat a bit of humble pie as BlackBerry announces a strategic partnership with several companies to once again solidify BlackBerry’s domination in the enterprise world.

A global study released found that:

  • 76% of people in regulated industries say that the risk of legal liability and costly lawsuits will increase unless organizations make a concerted effort to adopt a comprehensive enterprise mobility management strategy.
  • 57% said that they would consider curtailing policies that allow employees to use their personal mobile devices at work (BYOD) in favour of more secure end-to-end solutions such as corporate owned, personally enabled.

BlackBerry has launched Blackberry BES12 which is the foundation for BlackBerry’s extensive portfolio of enterprise security, productivity, identity and communication and collaboration services that will help organizations securely connect employees with each other and with the corporate information and machines that are required to get their jobs done. BES12 securely manages devices from all of the major enterprise mobile platforms.

Together with the launch of BES12 BlackBerry has announced strategic partnerships:

BlackBerry Partners with Brightstar:


Brightstar is the world’s largest specialised wireless distributor and a leading provider of diversified services focused on manufacturers, operators and retailers. By adding BES12 to Brightstar’s portfolio, customers will have the opportunity to adopt a single command and control center for managing the availability and usage of devices, apps, activities and mission-critical data.

BlackBerry Partners with SalesForce:

BlackBerry Partners with SalesForce

Salesforce is a leading customer relationship management (CRM) platform system used by organisations around the world. BlackBerry’s enterprise mobility management (EMM) solutions will allow BlackBerry and Salesforce joint customers to have access to a fully secure cross-platform, mobile end-to-end solution so they can run their businesses from their phone while complying with specific industry regulation.

BlackBerry Partners with Samsung:

BlackBerry Partners with Samsung

Samsung has previously made a play for the enterprise customers however being based on Android it came with inherited security flaws. To answer those Android issues, Samsung developed KNOX which is a set of Android devices capable of safeguarding enterprise data with multiple layers of hardware- and software- based protection.  However according to the Wall Street Journal “In May, Samsung indicated it had 87 million devices installed with Knox, but only 1.8 million were actively using the platform.”

In light of this partnership, enterprise customers running Blackberry BES12™ will be able to not only securely manage BlackBerry devices on their network but also manage Samsung Galaxy smartphones and tablets that are embedded with Samsung KNOX.

As no two businesses are exactly alike, having options of devices to use is critical. What is common across businesses however is the necessity to secure information or risk a legal battle.

BlackBerry has developed a very close partnership with Samsung and we’re committed to deepening the interaction between our engineering and product development teams for the long-term,” said John Sims, President of Global Enterprise Services, BlackBerry. “It is a natural progression in our path to providing our customers with more alternatives to meet their evolving mobile needs. Samsung KNOX offers a number of hardware and software security features and our partnership allows us to tightly integrate these capabilities with BES12.”

BES12 Benefits:

With BES12 and Samsung KNOX, customers can take advantage of the following benefits:

  • An integrated solution that brings together the secure connectivity and class-leading device, applications and data management capabilities BlackBerry is known for together with the security features embedded in Samsung Galaxy devices.
  • Android security enhancements that reduce threats that bypass application security mechanisms while minimizing damage from flawed applications.
  • Complete separation of business and personal data for uncompromised corporate security and employee privacy.
  • A series of core security enhancements to better protect device integrity from kernel to apps.
  • Enhanced user experience Workspace for a more flexible approach for enterprise deployment.

In October 2014, I wrote about the possibility of seeing a Blackberry Google phone to address this exact need – the vulnerability of Android preventing it being a mainstream secure device in sensitive enterprises. Looks like Samsung has done the deal to secure their hardware over a competitor and BlackBerry just continues to deliver on what they do best – secure enterprise solutions and earn revenue from services regardless of which physical mobile devices the enterprises has chosen.

BES12 Availability is expected in early 2015. Samsung will resell BES12 to joint customers and BlackBerry will offer KNOX support as part of the Gold family of BES12 subscriptions. Pricing will be announced upon availability.

Liron Segev - TheTechieGuy

Liron Segev - TheTechieGuy

Liron Segev is an award-winning tech blogger, YouTube strategist, and Podcaster. He helps brands tell their stories in an engaging way that non-techies can relate to. He also drinks way too much coffee! @Liron_Segev on Twitter

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