Yahoo! launches its own web browser


Holy Molly…you will never guess who has just released a brand new kind of browser ? – Yahoo! no its not a shout for joy but Yahoo! as in the search company…

Ok so what is this all about ?

Mobile browsers really are out-dated. The typical approach is search, results, destination – its a three step process. This process becomes more tedious when the destination page lack proper information we were looking for so we have to go back and try another page or redo our search.

Here is where Axis has rethought the entire process by marrying up queries to the objects they represent and so you get more data in the results page quicker & simpler

How does it work?

You enter your search term, and Yahoo! does its thing in the background. Axis displays thumbnails and page previews as results instead of just a list of links. The results are still available as you navigate through the various pages so if you need to go back to the results you simply “pull down” on the screen and a horizontal slider of results from your last query appears.

Axis Yahoo - tutorial

Axis Yahoo - search

The real crux of Axis is that  there is no more the back and forth that we are so used to. The results are just a click away in a slider format at the bottom of the screen with a preview of that page.

Where Axis really shines is on the iPad. Interestingly enough, Axis is available on iPad and iPhone as if you recall when Mozilla tried they were blocked from iOS  but Axis has managed to get onto the platform.It is essentially a skin that runs over Safari with much better features than Safari has to offer. What is really great (and in my opinion a killer-app is that  you can open a page on your iPad, and if you have the Axis extension on the desktop you can carry on browsing right where you left off. Nice as I often begin to read something on one device and have to go back to the same page on another.

I could only get mine to work when using Safari and not chrome but that could have something to do with the security issue that was discovered just after launch…<gulp!>

Axis Yahoo -Chrome error

So in summary:

This has real promise for us low-bandwidth people. I like the fact that all my results are right there at the bottom of the screen and I don’t have to go back to research. The preview is awesome as you can see which website to skip instantly as the preview is not just one line of text but the site itself. Google does the same but you have to hover over each link to see it.

The Desktop version of this is a bit shaky as its clear most of the attention was on the iPad. But it really does have a future once more development time and thinking is extended to other mobile platforms and desktop app is fixed too.

We know by now not to write-off anyone in the Tech world. So as they say in the classics – “its not over till its over” and it looks like Yahoo! gamble of getting Bing to run their searches allowed them free time to focus on innovation. Nicely done !

check it out for yourself:

Liron Segev - TheTechieGuy

Liron Segev is an award-winning blogger, YouTube strategist and Podcast. He helps brands tell their stories in an engaging and real way that regular consumers can relate to. He also drinks too much coffee!

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