94.7 Highveld and Samsung launch Star Power – an interactive Radio-App Game
If you think about it, Radio is the original social network where people share ideas, concepts, music hot topics of the day and where staying connected and informed is key. 94.7 Highveld is always thinking one step ahead and has fast-forwarded this connected-concept to the mobile loving South Africans.
In yet another world-first, Highveld 94.7 Radio and Samsung have teamed up to develop a highly interactive mobile phone app that marries live radio content with real-world action – Star Power.
Star Power is an app that is downloaded on to the GPS-enabled smartphone. Once logged into the app, the mission is to collect a star and keep it. The app will show you where you are and where the stars are after the radio presenters open the game and make these stars available. Keeping an ear open for clues and the eyes on the road, listeners are able to use the Star Power app to locate stars and claim them.
What makes this game interesting is that other players can “steal” your star if they are within 100meters of you – so you got to keep moving and be crafty to hold onto your star.
Adding a further interactivity element (and pressure) – the radio presenters could call you and offer you money to buy the star from you. Stars have a value in both cash and prizes and so you have to make the impossible decision: do you sell or keep the start with the hope to win bigger prizes !
Keep the star when the game closes and see what you could have won and even be called live on air too!
The app is currently in the Google Play store and the Apple Store and soon will be on BlackBerry World too.
I think this is going to be an awesome interactive game that the nation will play. The games starts on the 3rd of June, so if you see people running “late” for a meeting or forgetting to fetch kids from school or “going away” suddenly – chances are that they have a star and don’t want to loose it !