5 themes out of CES 2015 where Tech-Goes-Wild and we ask WTF

5 themes out of CES 2015 where Tech-Goes-Wild and we ask WTF

5 themes out of CES 2015 where Tech-Goes-Wild and we ask WTF

Every year, I watch the announcements coming out from the  Consumer Electronic Show in Las Vegas. Being the first major tech event of the year, it tend to set the tone of what we can expect and gets the geeks around the world salivating. Every year promises to be bigger and better then the previous year with the common phrase being “this IS the year to attend CES”.

So how did CES 2015 do ?

From the comfort of my computer, I received press releases, announcements, round-table updates and other CES related material via all the social networks. From everything I read, I summarise CES 2015 into the following common “themes” :

1. Wearables

Lots and lots and lots of wearables with every company swearing that they have the next best thing to a phone battery that lasts an entire day. From fitness devices to sensors in socks to pet-tracking it was all there. Prices are still sky-high to make a mass market impact but eventually the wearables will reach an equilibrium between what they are willing to be sold at and the price consumers are willing to pay. Currently, wearable seem to be broken down into: 1) those people who don’t purchase the wearables at all and  2) those that do, use them for 3 month and then lose interest. Of course there is the niche market that swears by the value of the information that their socks and toothbrush produce but these are far from mainstream.

4 themes out of CES 2015 where Tech-Goes-Wild and we ask WTF

The automatically adjusting belt  (Belty) is one example of tech-gone-wild with a belt buckle device that expands and contracts depending on how many burgers you stuffed into your face during lunchtime.

2. Motoring

More and more tech is making its way into the motor vehicle.  Self parking cars are all the rage along with connected vehicles that not only connect to your smartphone so you can read out loud your emails but also connect to other techie-enabled-cars and get information on road conditions as they zoom by.  We are sure to see more technology being integrated into the vehicles as we continue to spend so much more time in those mobile computing-houses on wheels.

4 themes out of CES 2015 where Tech-Goes-Wild and we ask WTF

Speaking of cars, there are some serious high end TV’s that cost more than cars do. The choice is left to the consumer to either buy a car and drive to the beach to snorkel with the fish or buy a TV to watch National Geographic with such clarity that you wish you bought a car and drove to the beach to snorkel with the fish –  same price.

3. Connected Home

There are lots of examples of devices, gadgets, widgets and doodahs  that connect the light to the  washing machines to the fridge to the sprinkler system and to the stove. Not sure when this happened, but we have been convinced over time that we need to be able to communicate with our air-condition unit as pushing the ON button is apparently too difficult. We also absolutely have an urge to know, in  tiny detail,  about every system in our home so that we can graph this on an application and share that with our social network. Not sure I get all of this but the mega trends is for everything to be connected to everything at all times and all the big manufacturers are making that happen.

4 themes out of CES 2015 where Tech-Goes-Wild and we ask WTF

This is the iKettle  that uses WiFi and connects to an app so you can set the right water brewing temperature and be alerted when you have to fill it with water.  Could this get any geekier? what happened to looking at the water-level indicator thingies and filling it up? too hard ? Now if you could get it to switch on a couple of minutes before you walk into the office, then that would be exciting.

4. Print and Fly

Quick, go to the printer and print a drone to take the temperature so we know if its going to rain or not.  Well that is what it would seem like if you look around CES with the announcements of Drones and 3D printers. Whilst drones and 3D printers were around the main message is that they are continuing to evolve.  These are not yet an “every day item” that we have laying around our homes,  but they do seem to be more focused on mass market rather than corporates.

4 themes out of CES 2015 where Tech-Goes-Wild and we ask WTF

MakerBot announced that their 3D printer could now print with material infused with stone, metal  and wood instead of just PLA composite.

5. Alternative to walking

Left foot, right foot, left foot, right foot (and repeat) is soooo 2014. What we are crying out for as species is an alternative to walking. Or so it would seem by the plethora of mobile transportation devices at  CES.  There were scooters, wheelies, skateboards and other such devices that promise to propel us from point A to point B. The price tags are still over the top but I must say that as more of the populace is inhabiting major cities where each one owing a vehicle is simply not feasible, the option of personal transportation is indeed an attractive option and an interesting theme to watch out for.

4 themes out of CES 2015 where Tech-Goes-Wild and we ask WTF

This is the Hovertrax that is controlled with shifting of your body-weight forward and backwards much like a Sageway and will sell for around $1000. It charges in around 45 minutes and can go at 12km per hour.

So in summary:

It seemed like CES 2015 was packed with technology and there was something for everyone. Not all were revolutionary technology that we have never seen before – but that is ok. Improving on last year’s tech is also good as long as there is a real need and demand for the products and the prices are affordable then its a win for the Consumer.

By the way: so far, Back to the Future predictions have not met our expectations. We were promised that we would be using our hoverboard by 2015 and the year just started and so far I still have to tie my own shoes and my jackets don’t self-dry…I wonder where these products were hidden at CES ?

Liron Segev - TheTechieGuy

Liron Segev is an award-winning blogger, YouTube strategist and Podcaster. He helps brands tell their stories in an engaging and real way that regular consumers can relate to. He also drinks too much coffee! Connect on: Twitter: @Liron_Segev YouTube: YouTube.com/LironSegev Instagram: @TheTechieGuy LinkedIn: Liron Segev

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