3 Lessons that you can instantly learn about your Twitter Account with the new free Twitter Analytic program
After carefully crafting the perfect Tweet, you hit the Tweet button and then….*crickets*…nothing happens.
Did anyone ready it ?
You monitor links and see some activity, there are some Retweets and some Favourites so it seems like it made an impression. But how much of an impression ?
Up until now, measuring this depth of engagement and activity a Tweet makes was a mixture of science, magic, unicorns and expensive measuring tools. Those who started running Twitter Ads had some exposure into how their Tweets were faring.
However, this world has just been snapped back into reality as Twitter has announced that everyone now has access to the Twitter Analytic program:
To check out your own analytics of your Twitter profile click on this link: https://analytics.twitter.com where you will find a wealth of information under these three tabs:
Tweets Tab – Lesson 1: Engagement with a Picture
This is where you will find an overview of your timeline along with the number of impressions ie. the total number of people who saw your tweet and engagements ie the total number of times people interacted with your tweet. This engagement includes, clicks on the link, or clicks on the tweet itself or clicks on your username, Retweets, favourites and basically anything you can do with a tweet is counted in this stat.
If you click on any Tweet it will show you specific data about that tweet such as Impressions over the first 24 hours and other interaction information:
If you compare a Tweet with no image to a tweet that does contain an image you can see that there is a big difference in the engagement with the tweet. So the lesson: add images.
Followers Tab – Lesson 2: Be Interesting or Be Pointless
This is where you find the trajectory of your follower so you can monitor if it is on the increase or on the decrease. The trajectory is interesting but the important info is the make up of the followers. Their gender, interests, and geographic location are all broken down on this tab:
It is worth paying close attention tot he Top Interest section. In my profile, I see my followers are mostly interested in Technology, Tech news, Business and Mobile. They are less interested in Comedy or Music – so note to self: Don’t be funny and don’t rant about Music as no one cares. I should rather focus on Technology as that is what my followers are after – that is a GOOD thing as it shows I am doing something right to attract the right people. Right people mean right engagement. If I had thousands of followers who are not interested in Technology that would be the same as thousand of Pageviews that last 15 seconds and no one reads the info – just pointless.
Twitter Cards – Lesson 3: Use the Cards
This is the same screen that you see when you use the Analytic screen under Twitter Ads. It shows a snap shot of how your usage of Twitter cards has been accepted by your followers.Twitter Cards are a bit of science and tech and programming but to simplify it, I discuss the usage of Twitter Card in this post where I show you how I used Twitter Cards to double my subscribers. There is a step by step video too.
*headline image from Shutterstock.com