Sometimes tech gets used in the smartest of ways and this is one of those times!
It’s all about that this line in the new Bur ger King commercial: “You’re watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich. But I’ve got an idea. OK, Google, what is the Whopper burger?”
If you have an Android phone or a Google Home Assistant which is within listening range of the TV, then it would spring to life and the device will read aloud the findings from Wikipedia answering your questions about what is in the Whopper burger. According to Reuters, the ad, which became available on YouTube on Wednesday, will run nationally during prime-time on networks such as Spike, Comedy Central, MTV, E! and Bravo, and also on late-night shows starring Jimmy Kimmel and Jimmy Fallon.
But of course, not everything is smooth sailing as questions started to be raised about marketing and how invasive the ads have become. But Google seems to have put a little kink in Burger King’s plans as some media outlets reported that Google Home stopped responding to the commercial shortly after the ad became available on YouTube.
Why did Google shut down Burger King Whopper Ad?
When Google Assistant searched for information about “what’s inside the Whopper burger”, it read information from Wikipedia. The problem was that according to The Verge, “After the ad debuted at 12PM ET today, many users have edited the Wikipedia entry for the Whopper, adding a slew of troll-tastic descriptions including “cancer-causing,” “a chocolate candy” (in reference to the Hershey candy) and ingredients like “toenail clippings” and “rat.”Essentially trolls great tech
Such smart thinking Burger King. Bravo. Just a pity about the trolls who can ruin something Every.Single.Time…*sigh*