When it comes to luxury brands, Lincoln is in a class of its own and has placed the Dallas Fortworth Metroplex squarely in their sights.Texans love the Continental and are demanding high end luxury vehicles. In order to bring the brand closer to the public, Lincoln has announcement a major investment in launching a new Lincoln Experience Center which will be opening in Frisco next spring.
The multi-use center will offer people new to the Lincoln Motor Company the opportunity to learn more about the brand in a convenient, luxurious environment. Customers will be able to discover the design inspiration behind the different Lincoln cars and SUVs or and even customize their own perfect vehicle. Potential customers will also be exposed to the success of Lincoln Black Label – the “ultimate expression of Lincoln style and substance – offering outstanding levels of personalized, effortless solutions delivered with a human touch.” A test-drive with a conveniently located dealer is available at a quick push of a button.
“We are committed to strengthening our bond with the DFW metroplex,” said Kumar Galhotra, president of The Lincoln Motor Company. “We believe the area is an important luxury market, and Lincoln looks forward to offering these clients the personalized experiences and services they expect and deserve.”
Dallas was considered one of the top five luxury markets in the United States in the first half of 2016, according to Polk Insights. Lincoln is resonating particularly well with luxury buyers in the Lone Star state – Lincoln registrations with female buyers in Texas are up 18 percent year over year. This is more than double the average for Texas in terms of luxury retail registrations.
The Future Tech
Future initiatives of The Lincoln Way include a dedicated app that provides clients with even easier access to existing services and a suite of new services, like parking solutions and other commerce services relevant to a luxury client. The Lincoln Miles leasing service – which allows clients to monitor miles via a mobile app and web site and earn rewards based on unused miles at the end of the lease – is currently being piloted.
More information on The Lincoln Way and the Lincoln Experience Centers are available at www.lincoln.com/experience.