How you can earn $15 000 by helping FORD

South Africa chosen to help FORD solve a challenge and win $15 000 doing so

Ford is once again thinking outside of the vehicle-box and using technology to change the way we look at transport. Ford is challenging the world’s most creative minds to help solve transport and mobility issues across the globe and this year FORD want the creative minds of South Africans to get involved and earn $15 000 in doing so.

The JOHANNESBURG challenge

Vehicles can take goods and people to places and enable services in various ways. But what do the vehicles do when they park for an extended period of time? Currently nothing.

This is the challenge that Ford is opening up to Johannesburg:  What could a Ford vehicle do while parked to extend the reach of services to people?

Prenatal care, education, water treatment, power generation, communication through mobile hot-spots, delivery of healthcare services and supplies that can be difficult to store – these are just some of the examples of services that vehicles could improve with the addition of meaningful accessories. Whether urban or rural, there are accessories that can improve the reach of services.

The purpose of this challenge is to invite the ‘maker’ community to add value to Ford commercial vehicles and light duty trucks through the creation of accessories that make these services better wherever the vehicle visits.

Ultimately, Ford desires a solution that transcends the balance between the local characteristics of Johannesburg and any urban environment in Africa.

Who owns your idea ?

The Solvers (ie the people who submit their ideas) are not required to transfer exclusive intellectual property rights to the Seeker (Ford).  Rather, by submitting a proposal, the Solver grants to the Seeker a royalty-free, perpetual, and non-exclusive license to use any information included in this proposal, including for promotional purposes.

Timing is now

Submissions to this Challenge must be received by 11:59 PM (US Eastern Time) on November 16, 2014.

For more info check out and tweet your idea to @FordSouthAfrica with the #MobilityChallenge hashtag.

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