Raise your hands in you like watching an advert?
Well, I have just seen an advert that is so good, I watched the entire thing and didn’t press the Skip button.
The ad is for an app called Chatbooks which allows you to get your photos from your various devices into a printed book format.
Now before you roll your eyes and say that this is not new, the way Chatbooks have approached this concept is new. Have a look at this:
Why this works ?
The ad works as it’s funny, clever and if you are a parent (mom or dad) you can instantly relate to the madness and time-consuming task that is raising a family. You can also relate to the fact that while you continuously snap all the cute things your kids do, you are never ever ever ever ever ever going to find time to edit each photo and add them to a virtual book which will be printed at a point in time in the future. Just not going to happen.
What I also like about this app is that it can work for businesses too and not just for busy moms. If you have a business and want to document it, build a catalog, show behind the scenes – this is perfect. If you are a student or a tourist traveling the world, this will work for you too. Imagine snapping photos while exploring far away cities and when you return home, there is a series of books documenting your journey. Priceless !
The ad hits all the right notes, is brilliantly executed and well delivered. This business is going to be huge – well done Chatbooks. Well done !