10 Email Subject Line Mistakes You Are Making

I get emails. You get emails. We all get emails. mail is still the one app that we use every single day. Its the one single app that we regard […]

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What is a Facebook Pixel and why you MUST install one today – a Social Media Guide

The short version:  Facebook Pixel is critical code that lives on your website that allows your business to be highly effective with your ads bringing you more leads and more […]

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Why your Facebook Marketing did not work and what to do about it – A Social Media Guide

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  This saying was famously uttered by John Wanamaker (1838-1922) who was considered be […]

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How to market a car dealership with Facebook ads to sell more cars

For those who don’t know, when I am not blogging, I help companies generate leads and build sales funnels on social media with my company SociallyMatters.com. I deal with all […]

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A chat message sent to your favorite YouTuber could cost you $500

YouTube is once again rolling out new features but before everyone gets too excited – there is a catch. YouTube has announced that it is finally offering content creators (aka […]

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Data Proof: Twitter research shows people trust influencers as much as they trust their friends

“How influential are these so-called influencers ?” This question comes up often in discussion when PR and Brands get together to map out their marketing strategy. It also seems to […]

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Why YouTube cleaning up inactive subscribers is a GOOD thing

  Maybe YouTubers around the world are freaking out as when they checked their number of subscribers before going to bed (as one does) and checked it again first thing […]

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What every single Influencer should know from SXSW 2016

“Influencer” – Mention this word in the Press room and you instantly split the room in two. One half looks on with disgust with the view that influencers are nothing […]

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