One of the problems South Africa faces is unemployment. While government has spoken frequently about job creation, the reality is that there are many who simply have no work and even more people who are not able to make ends meet. This is what start-up initiative M4JAM (Money for JAM) is looking to combat head on by offering “micro jobs” via their WeChat platform. Micro jobs are simple jobs that take minutes to complete such as stock count or site survey or taking a picture of a billboard. For this job, there is monetary compensation that is paid via M4JAM and MTN Mobile Money where the “jobber” can earn between R15 and R30 per job.Through the MTN Mobile Money partnership, microjobbers can accumulate their pay in an e-wallet and cash it out at a Pick ‘n Pay or Boxer store, paying R4 for this transaction.
1000 000 jobs are ready and waiting
Brands such as TomTom, 1Life and Telesure, Here Maps, Telesure’s Hippo, 1Life Direct and Jenus Health, and MyLawyer are some of the brands that have uploaded their jobs onto M4JAM.In order to be listed on the system, each company has to make a minimum of 1000 jobs available. Therefore, just ahead of the official launch on the 11th of August, there are already 100 000 micros jobs listed ready for the taking. At a paying-out rate of R15 per job this translates into R 1,500,000 worth of revenue. Double the amount if looking at R30 jobs !
There are also 20,000 “fun jobs” from WeChat and M4JAM in which new jobbers can carry out simple tasks and earn R15 a time, as they learn to use the platform. Those who opt to tell their friends about it on social media stand to earn another R5 each.
Why would a brand use the system ?
By deploying people to complete simple jobs it allows companies to save money on hiring traditional services and get accurate up to the minute information form people on the ground.
M4JAM co-founder and ‘Chief Jammer’ Warren Venter explains that “Many of the microjobs will take the form of market research, giving companies more accurate, effective sampling than using traditional survey methods,they might carry out surveys where a person walks through a shopping area and asks people for information. These methods are typically quite costly and the results are hard to validate. Using M4JAM enabled by the WeChat platform, the results will be available online in real time, and the brand can tweak questions during the survey for better response base if necessary. This is a very low cost, low risk solution, and it offers massive distribution in areas where they typically couldn’t get responses easily in real time.”
What kind of jobs are listed by the brands ?
Venter goes on to say that “Jobs for the Telesure stable include completing short surveys, and other jobs for well know FMCG companies involved paying mystery shopper to visit their stores, where jobbers answer questions relative to in store customer service.”
“For TomTom, jobbers will be asked to verify a point of interest on a map. Their GPS coordinates will confirm that they are in the right place, then they will be asked to take a photo of the premises and fill in certain information – such as a street address, company name or URL,” says Venter.
TomTom is excited about the potential M4JAM’s model holds for adding value to its datasets. “TomTom is looking forward to unlocking the potential of the M4JAM mobile community to enrich and maintain our mapping data in Africa,” says Etienne Louw, General Manager at TomTom Africa.
“Once M4JAM reaches its full potential, it could revolutionise the way TomTom mapping data will be updated on a daily basis to cope with an ever-changing real world. M4JAM adds another way for TomTom to maintain our mapping data for Africa, tapping into the intelligence of a widespread mobile phone community,” says Louw
So in summary:
Jon Hoehler, Co-chair of Mobile Monday South Africa, sums up the initiative as “M4JAM is geared to deliver and innovative employment platform through mobile channels like WeChat with a basic need in mind, empowering the unemployed to find a micro job by simplifying the engagement logistics and red tape faced by all South Africans.”
Having R1.5 million worth of simple jobs ready, that is the cash injection that the job market needs – and is really money for jam…
To find out more about how your business can use M4JAM, visit www.m4jam.com. Search for the M4JAM Official Account – WeChat ID: Money4Jam.