DO NOT GIVE OUT YOUR PIN – golden rule. I broke it.
So along comes a services called 22seven.com which is an “independent online personal financial service” that aims to help consumers answer the question: “how do we make ends meet?”
“Our service doesn’t have all the answers but it does have a few insights,” says Christo Davel, CEO of 22seven. “22seven is founded on the idea that if we become more aware of why we make the decisions we do, we will be in a better position to make smarter money choices.”
The team at 22seven believes the flaw is that traditional financial management tools rely on objectivity, rationality, budgeting and discipline.
“The reliance on purely empirical data to make decisions is the problem,” says Davel. “People are hardwired to make choices on instinct, intuition and emotion. It doesn’t matter how many budgets we do or how many books we read, we will still act like the complex, emotionally governed human beings we are.”
22seven offers insight into how people make their money choices, and guides them to being and feeling in control of their financial lives.
So how does it work ?
You obviously have to sign up and you are walked through various screens of humorous prompts Kulula.com style.
Once you have completed the initial steps, you are asked to select your bank:
and then the unthinkable:
You HAVE to put in your login details, pin and password as if you are logging into your Bank’s website ! …eh….what ?????
At this stage, most people will do a double take and I suspect most people will abandon the service. (See Golden Rule above – never give our your PIN)
Whilst 22seven goes to great length to explain about security and that its a Read-only and you can not actually transact from this website, the fact remains that they have your information stored somewhere.
If you are able to get over that fear and put your confidential information in, the website then pulls your info directly from your bank (heart skips a beat when you get the “someone has logged into your online bank account” sms).
It seamlessly sets up all your accounts and then does a good job in categorising your expenses.
That is unfortunately as far as I got as the site had logged me out due to “technical issues”.
I suspect that they have not estimated the initial take-on popularity and the system simply fell over.
Here lies the main problem which is going to hurt: When you are dealing with people’s sensitive financial information and thiose brave early adopters who took the plunge and gave you their PIN, you can not afford to have your system crash. This raises serious concerns and doubt.
I am confused. Surely Management would have recognised that the PIN will be a major stumbling block. So why not have the facility to “Import Banks statement” as an alternative. This would have been prudent in the initial stages when you are trying to gain customer trust.
The choice of technologies also seems puzzling – the entire system is written in Flash which instantly leaves out the MAC iPad users. Why not use HTML5 ?
Finally, when you see the system taking strain, why not shut off any new registrations ? This gives your technical team the time to better bulletproof your system before opening it up to the public again.
What a pity. The service has such great potential and is very needed. I am looking forward to watching this service as it develops, fixes it bugs and see how it handles the security concern.
As for me, yes, I did sign up and put in my PIN. And Yes, I did delete my account and changed my PIN as the site started to crash around me.
Guess I also have trust issues…