The web has been around for a while now. We are no longer passive consumers of companies brochure-ware but we interact, touch and feel the web everyday and on multiple devices. Designers have been building and evolving websites for years. So by now you would think that they would be so good at it that no two website looking alike.
Yet this is not the case.
So why is that ?
Websites are looking the same everywhere we click: Navigation, Search, Sliders, Logos all in the exact same position.
Its no wonder that the attention span of our users are fading fast and our sites are no longer effective.
So why is that ? How did we land up with each site mimicking the other ?
The answer is : Best Practice.
At the Internet Show, I presented our Eye Tracking research paper that reveals insights into how users experience websites and how using best practice is actually harmful for your web design. We studied 10 popular South African websites including: News24, IOL, Vodacom, MTN, Cell C, 8ta, Ster Kinikor, Nu Metro, DSTV, Computicket. Using the data captured from our Eye Tracking software, we were able to determine specific patterns.
[...] UPDATE: If you missed the session, here is a link to the presentation [...]
By: Eye Tracking reveals that using “Best Practices” to design your website is not only wrong but harmful to your company « The Techie Guy – Liron Segev on September 14, 2012
at 8:15 am
[...] info on how we used Eye Tracking on South African website: http://thetechieguy.com/2012/09/12/eye-tracking-how-we-experience-websites-lessons-learnt-from-resea… Rate this:Share this:TwitterFacebookLinkedInEmailStumbleUponPrintRedditDiggLike this:LikeBe the [...]
By: How Google uses Eye Tracking & your website could use it too « The Techie Guy – Liron Segev on September 18, 2012
at 9:18 pm
[...] out our research on Eye Tracking and website design for more insights. Rate this:Share this:TwitterFacebookLinkedInEmailStumbleUponPrintRedditDiggLike [...]
By: Eye Tracking: analysing The next Big Thing – Samsung S3 advert « The Techie Guy – Liron Segev on September 20, 2012
at 9:48 am