An iPad name by any other name is just as sweet…

The web is a buzz with the launch of the New iPad and yes it doesn’t have a new funky name. And so what ?

So the New iPad is faster and has a brighter screen and a better camera than the iPad 2 (Old iPad ?). Is that good enough reason to buy it ? Looks like “reason” has nothing to do with it – it will sell like hot cakes. The fact that the iPad2 will still be in production and at a reduced price will place Apple into that price category. Full specs are here

But what I want to focus on is the software that has been upgraded, reworked and redesigned to take advantage of the New iPad namely iPhoto® for iPad® and iPhone® and major updates to iMovie® and GarageBand®, completing its suite of iLife® apps for iOS.

New iPad - iPhoto

iPhoto includes breakthrough Multi-Touch™ features so you can use gestures to select and compare photos side by side and flag your best shots.

iPhoto gives you full control over color, exposure and contrast, and you simply touch the parts of the image you want to change. You can enhance pictures by adding Apple-designed effects with just a tap, or apply adjustments exactly where you want them with fingertip brushes.

In addition to posting photos to Facebook, Flickr and Twitter, you can beam photos between your iPhone and iPad; stream photos and slideshows to your Apple TV® with AirPlay®; and use iCloud to publish photo journals to the web

 

New iPad - iMovie

iMovie allows you to turn the HD video on your iPad and iPhone into superb Hollywood-style trailers, even whilst you are recording.

The new Theater view lets you preview and choose from nine templates in a range of genres including Fairy Tale, Superhero and Romance.

Trailers feature gorgeous, customizable graphics with a selectins of soundtracks to enhance your Spielberg epic thriller !

You can also share your movie trailers to YouTube, Vimeo and Facebook, and use AirPlay to stream them to Apple TV in high definition resolutions up to 1080p.

New iPad - GarageBand

GarageBand with the new Jam Session you can invite up to three of your friends to get together and wirelessly connect to play and record as a group.

Jam Session automatically synchronizes the tempo, key and chords of your Touch Instruments so everyone sounds great.

After jamming, everyone’s tracks are automatically collected on your iOS device for you to edit and mix.

GarageBand also introduces Smart Strings, a new Touch Instrument that allows you to play an entire string orchestra with just one finger, and the new Note Editor allows you to fine tune a Touch Instrument recording instead of replaying it from scratch.

Integration with iCloud keeps your GarageBand songs up to date across your iOS devices, and you can share your finished songs directly to Facebook, YouTube and SoundCloud.

“With the introduction of iPhoto, we’ve brought the entire suite of iLife apps to iOS and users are going to love it,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Whether brushing an effect onto a photo, shooting a movie trailer or jamming with friends to record a song, iPhoto, iMovie and GarageBand let you make amazing creations on iPad and iPhone.”

So in summary:

It seems like lately there is a cycle that Apple has created:

  1. Rumour mill starts to predict what its the next device
  2. Strange non-descript invite is sent to the press/ public – “something big”
  3. Rumour mill gains momentum
  4. Launch date comes and product revealed
  5. Disappointment as its not as hyped up as expected
  6. Consolation that it is still a great product
  7. Get credit card and must buy it now.

Rinse and Repeat….

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